appTV

About This Project
Slogan: 
Innovation in education through multimedia.
Year: 
2016

App State has a plethora of multimedia resources that are underused. This creative team of AppLab students developed a strategy to unlock these valuable resources and recombine them into a value creating bundle of capabilities and offerings. In doing so, they built a plan for innovating higher education.

Images
apptv
What is something you learned in college that can't be learned from Google?
lecturer in front of screen clipart
apptv resources: multiple cameras, small staff, full tv set, processing/editing equipment
students: eager for a tangible experience, looking for a curriculum innovation
benefits to apptv: generate free content; more free workers; staying with the times. benefits to students: hands-on learning; creative outlet; real world experience
logos: students com apptv alumni
Communication Department website homepage screenshot
How will we reach students?
apptv website screenshot
apptv website screenshot
the true drawing factor: their voices set the tone as the visual identity of Appalachian State