Grazr

About This Project
Slogan: 
Buy local….effortlessly!
Year: 
2015

This AppLab team did market research to learn that people in the high country wanted to buy local, they just did not want to feel like they were getting duped in the process. So they designed an app that quickly and conveniently shows consumers where to find and purchase local food items. That is…local items that are truly local. Their solution not only benefits consumers, but retailers and farmers, too. As we say in AppLab…good solutions benefit ALL stakeholders. 

Images
grazr is a local online platform where buyers and sellers of local goods and produce can connect, communicate, and perform transactions
desktop & mobile platform
Buy screenshot: where are you? and what are you looking for? search boxes
map screenshot showing search query for "beef" and resulting farms as pinpoints on local area map
sample farm profile with name, address, Message and Buy buttons, map, certifications, contact information, profile, list of products currently available, and pick-up hours
ordering screen to order from individual farmer
shopping cart screen
sell screenshot with fields for What are you selling? and How much?
With a free account, members of the public can buy from other members of the public or from farmers. With a premium farmer account, farmers can sell to public and restaurants. With a premium restaurant account, restaurants can buy from farmers.
market: general public, food artisans, farmers, restaurants. demographic: age 20-65, health conscious, members of the local community.
Watauga County, NC: 587 farms, average farm size 48 acres
grazr: local food. let's find it.